Widener & Asher Asset Management

What We Do

How We Do It


We help people in many different ways based upon their specific financial needs, but in a nutshell, we manage assets.  From determining goals and objectives, to risk management, creating retirement plans, or planning for educational expenses; we have the expertise to meet those needs.

At Widener & Asher Asset Management our clients are not just another number in the books.  In order for us to fulfill our fiduciary obligation to do what is in our client’s best interest, we have to know them.  A successful partnership with Widener & Asher Asset Management will begin with a discovery meeting to go over your specific financial situation, and ongoing meetings at least annually thereafter to discuss any new developments or changes that need to be made to your portfolio.  Each client is unique.  For example, one client may have outside investments in real estate and another may be exposed to commodities.  It may not be a prudent investment decision to subject such clients to additional investment risk in those sectors.   With nearly infinite possibilities of where, when, and how current money is invested, a cookie cutter investment strategy for all clients is not the best solution. 

Widener & Asher Asset Management will help you develop, establish, and maintain a unique investment strategy for you based on your goals and expectations.  Not the goals of a computer generated model that puts everyone in the same investments.  We will be there at the beginning to organize and create the investment plan; be there in the middle to implement and maintain the plan; and finally review and update the plan to help reach your goals.  We will be with you every step of the way to provide financial peace of mind.

Through the various tools at our disposal, we provide a detailed analysis of your portfolio and design an investment plan to help you reach your financial goals. 

In most circumstances Widener & Asher Asset Management takes a passive approach to investing.  This means that instead of trying to determine which mutual fund managers might do well in the future, we build a portfolio designed to capture the markets returns.  Research shows that a majority of actively managed funds are lagging the performance of the index they are seeking to beat.  Most of the actively managed funds out there will be beaten by the index, and potentially by a wide margin, while at the same time charging higher fees for their "expertise".  

Widener & Asher Asset Management utilizes investments that do not seek to beat the index through active management, but instead seek to reproduce the returns provided by the market through passive management.  Rather than buying and selling stocks as a fund manager sees fit, these investments replicate the individual holdings of the index with relatively small turnover of stocks. This results in better returns over the long-term with an added benefit of much lower fees.


While most of the stock and bond investments we utilize will be passive, our core focus is to do what is right for the investor.  There are times when active management makes sense for a certain investment, and when that is the case, Widener & Asher Asset Management is flexible and always looking to make the best investment for our clients interest.  Our core focus is to do what is right for our clients and not for our own pocketbook.  

With better returns and lower than average fees, it’s easy to see why a partnership with Widener & Asher Asset Management makes sound financial sense.